Monthly Archives: December 2021
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December 12, 2021In August 2021, Diageo Global Travel, in partnership with Delhi Duty Free, officially launched its most advanced digital whisky store yet to address the high demand for ecommerce solutions within travel retail. As part of the launch, Diageo’s What’s Your Whisky platform, an innovative digital experience which can be accessed via any mobile or internet-connected device, was also activated by Delhi Duty Free in the departures zone to encourage offline to online omnichannel shopping.
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December 12, 2021Delhi Duty Free has introduced Grant’s Triple Wood 12 blended Scotch exclusively to travel retail in India. It is part of a wider channel roll-out by brand owner William Grant & Sons which highlights the new Grant’s Triple Wood 12’s bottle design. As reported, the blend is highlighted in key airports in EMEA travel retail through activations in striking black and gold colours, supporting by digital touchpoints.
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